First Story changes lives through writing. By helping students find their voices through intensive, fun programmes, First Story raises aspirations and gives students the skills and confidence to achieve them.
First Story got in touch when they were looking to recruit a new Head of Programmes.
As a key role within the organisation, the vacancy was advertised on our premium service to ensure that the opportunity reached as many potential candidates with the right skills and experience as possible.
Like many arts organisations, First Story are fantastic storytellers. They have developed brilliant resources which helped us tell their story to attract top talent to the role. We used their engaging imagery to create a premium listing on our site.
Once we crafted the advert online, we then promoted the vacancy on our email alert which has 12,000+ subscribers.
We created a social media campaign using imagery as well as video across Facebook, LinkedIn and Twitter.
We used one of First Story's short films as a key element of the campaign. The film gets to the heart of what they do. It's a powerful tool for engaging potential candidates with their work. We used the video to create a sponsored post on Facebook.
We targeted candidates who matched the job description - people with backgrounds in teaching or experience in the charitable or arts sectors across the UK.
Social media is also excellent at word of mouth marketing - with friends recommending roles to friends. The video post was eventually seen by over 4,200 people in the targeted groups.
The job listing was viewed by 421 people with 93 people clicking through to the First Story site for more information. They received 65 applications and successfully appointed a person to the role.
'From initial inquiry right through to the closing date of our application I have been impressed with artsjobsonline. Brilliant customer service and support throughout and an excellent calibre of applicants. I’d definitely recommend this service.'
Sophie Lloyd, First Story
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